In the dynamic world of digital marketing, social media remains one of the most effective tools for law firms and professional services to reach, engage, and convert potential clients. June 2025 brings a plethora of platform updates designed to improve video content, broaden reach, and enhance brand positioning.

Below, we break down five standout social media updates and how legal professionals can use them to their advantage.

5 Key Changes to Elevate Your Digital Marketing Strategy

1. LinkedIn Expands BrandLink to Include Creator Content

LinkedIn is enhancing its BrandLink programme, allowing video ads to run alongside content from top creators, not just trusted publishers.

Why it matters for law firms:

• Align your firm with established voices in the legal and business world.
• Increase your visibility within curated, high-value content streams.
• Explore partnerships with professional content creators in your niche.

Tip: Start building relationships with legal creators or influencers to position your brand in these emerging spaces.

2. Instagram Testing In-App Teleprompter in Edits App

Instagram is developing an in-app teleprompter within its Edits app. This allows users to present content on camera more smoothly using a rolling script display.

Why it matters for law firms:

• Helps lawyers and team members appear more polished and confident on video.
• Great for scripting legal explainers, service introductions, or client FAQs.
• Boosts engagement by making videos more natural and fluid.

Tip: Start preparing scripts for key video content such as “5 Things to Know About Making a Will” or “What to Expect in Your First Divorce Consultation”.

3. LinkedIn Launches AI-Powered Career Discovery Tool

LinkedIn has introduced a new AI feature allowing users to describe their dream job in natural language and receive tailored job suggestions — including roles they may not have considered.

Why it matters for law firms:

• Craft job listings that are rich in descriptive, human-focused language.
• Attract a broader and more diverse range of applicants.
• Gain better visibility among qualified legal professionals using AI search tools.

Tip: Use this opportunity to revisit your careers page and job descriptions — ensure they reflect the culture, mission, and opportunities at your firm.

4. Instagram’s ‘Unlockable Reels’ Roll Out

Instagram’s new Unlockable Reels feature allows creators to share videos that are viewable only via a special access code.

Why it matters for law firms:

• Deliver exclusive content, like legal tips, downloadable resources or webinars.
• Offer bonus material post-events or for newsletter subscribers.
• Test premium or gated content strategies.

Tip: Create value-driven gated content to generate leads (e.g. “5 Steps to Buying Your First Home – Unlock the Reel”).

5. Instagram Adds Enhanced Editing Features in Edits App

Instagram’s Edits app now offers 125 new fonts, 15 voiceover effects, and a “Apply All” function for visual tweaks — making bulk content editing faster and more professional.

Why it matters for law firms:

• Produce professional, branded content easily and quickly.
• Improve video consistency across series (e.g. weekly tips).
• Great for small teams with limited in-house video editing skills.

Tip: Batch create client FAQs or myth-busting clips and use the new features to maintain visual consistency.

These June 2025 social media updates present exciting new ways for legal and professional service firms to grow their audience, improve content quality, and stand out online. From more natural video production tools to AI-driven recruitment support, now is the time to adapt and take advantage.

Law Firm Social Media Management London

At FireTap Legal, we have an in-house team of social media specialists who can transform your social media into a vital business asset for your law firm.

For more information about our legal social media management services, click here, or to speak to one of the team, call 020 3911 9715 or email hello@firetap.co.uk.

Book your FREE Digital Marketing Review and discovery call with the FireTap team today. We’ll audit your content, provide recommendations, and help you plan your next steps with confidence.