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For years, law firms have often treated SEO and social media as two separate marketing activities. SEO was responsible for attracting people through Google, whereas social media was where firms built relationships, shared updates and stayed visible to existing...
Most law firms post on social media without a real strategy behind it. A partner decides the firm should be on LinkedIn. A team member starts posting tips about employment law. Another person shares firm news on Facebook. Someone occasionally creates an Instagram post...
Many law firms in 2026 are still only posting single images or text updates on LinkedIn and wonder why engagement remains stubbornly low. Meanwhile, a handful of practices are generating thousands of impressions and meaningful conversations using a format many...
For most law firms, social media exists in a frustrating middle ground. You know it matters and understand that potential clients are looking for solicitors online. However, between casework, client meetings, court deadlines, and compliance requirements, actually...
LinkedIn is the leading professional social network, offering expansive opportunities to build connections, find business opportunities, hire talented solicitors, promote your law firm's brand, and establish authority within the legal sector. However, if you only use...
What Is Social Media Optimisation? Social media optimisation, or SMO, improves how platforms and audiences understand your law firm's social media presence. It works similarly to search engine optimisation (SEO), sending clear...
What Are Instagram Trial Reels? Trial Reels on Instagram are a feature that allows law firms to test content with non-followers before sharing it with their existing audience. Think of it as a low-risk testing ground where you can measure the impact of your content...
As we step into 2026, the firms winning aren't those with the biggest AI budgets – they're the ones using technology to become more human, more relevant, and genuinely helpful to their clients. Here are the trends that will actually matter in 2026 for professional...
Many law firms invest in social media without seeing real results. They post regularly, follow trends, and maintain a presence across platforms, yet struggle to attract quality clients or build genuine authority in their practice areas. Whilst these terms are often...
In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for…
As we step into 2026, the firms winning aren’t those with the biggest AI budgets – they’re the ones using…
In early November 2021, Google announced the roll-out of Performance Max campaigns. Dubbed a “new way to buy Google ads”,…
Any marketer will know that various contributing factors make a Google Ads campaign successful. So how best do you optimise…
Recently I had a client ask me about remarketing and the benefit it has on businesses. “What is this remarketing…
