PPC for
Law Firms

Let’s Talk Ads

Find out more

PPC for
Law Firms

Find out more

Let’s Talk Ads

Pay-Per-Click (PPC) Advertising for
Law Firms

At FireTap Legal, we specialise in creating Pay Per Click (PPC) campaigns designed to maximise your budget. Whether it’s search, display, or remarketing ads, we develop strategies that integrate with your SEO efforts.

Our PPC services are designed to maximise your visibility online, drive targeted traffic to your website, and convert that traffic into quality leads.

Schedule a Free Discovery Call

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What is Pay-Per-Click?

PPC (Pay-Per-Click) is a framework of online advertising, where you pay each time your ad is clicked. You literally pay per click.

Traditionally, PPC is based on bidding on keywords to get your ad to the top of the search results, however, as platforms evolve, there are other targeting factors that can now be utilised, such as display and remarketing via demographic targeting.

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Google Ads or Bing Ads?

With Google dominating around 90% of the search engine market, it is where most of your potential clients will be, however, this also means more competition.

We will provide you with all the data you need and our expert recommendations to decipher whether Google or Bing is the place for your firm to achieve the best ROI for your campaign.

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Is PPC Expensive?

Contrary to popular belief, not always. Your budget will largely depend on the competition. There are a multitude of factors, including the industry or service you are advertising, the amount of competition for the keywords in your campaign, and the location and demographic targeting you are using. FireTap Legal work with you to devise a budget and refined campaign parameters that achieve your goals, at a budget that works for you.

Stay Ahead of the Competition

Boost your rankings and get ahead of your competitors.

Target your
Ideal Clients

Tailor your campaigns to reach your exact audience for high ROI.

Get results,
fast

A well-optimised campaign can drive clients to your website almost immediately.

Comprehensive Keyword Research

Identification and competitive analysis of high-intent, relevant keywords tailored to the legal services you want to boost.

Target Audience Definition

By segmenting audiences based on geographic locations, demographics, and legal specialisations, we help craft ad groups tailored to different legal clients (e.g., personal injury, family law, conveyancing, criminal defence).

Ad Copy Creation & Optimisation

We develop persuasive, legally compliant ad copy with our specialist content writers designed to attract and convert leads.

Landing Page Development

Our specialists design high-conversion landing pages tailored to specific legal services and PPC ad campaigns, implementing clear calls-to-action (CTAs) to capture leads efficiently. We ensure these are designed for mobile optimisation and fast load times to reduce bounce rates.

Campaign Setup & Configuration

We structure campaigns, ad groups, and ads within Google Ads or other platforms, including in setting up appropriate bidding strategies for different goals, including Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Advertising Spend (ROAS).

Google Tag Manager (GTM) Integration

Implementing GTM for efficient tracking and management of PPC campaign metrics. Ensuring seamless integration with Google Analytics and other reporting tools.

A/B Testing & Ad Optimisation

We regularly test different ad variations to improve click-through rates (CTR) and conversion rates. Analysing performance data and refining keyword lists, ad targeting and bidding strategies.

Performance Tracking & Reporting

Our teams provide detailed reports on key performance indicators (KPIs) such as clicks, impressions, and conversion rates, offering actionable insights and recommendations to further optimise campaigns. We encourage meetings to review results and adjust strategies based on your law firm’s evolving needs.

Ongoing Campaign Management & Optimisation

Continual monitoring of ad performance, keyword trends, and cost-per-click (CPC). Ongoing bid adjustments and keyword updates to maximise ROI. Our PPC specialists will also ensure campaigns stay up-to-date with Google’s latest algorithm changes and PPC best practices.

Smart Advertising for Maximum Impact

PPC can play a pivotal role for firms competing in crowded and competitive legal service markets. While SEO and building up your organic presence are crucial, they take time. However, when done correctly, PPC delivers fast and accurate results.

With an in-depth understanding of the legal industry, we know how important it is to connect with the right audience at the right time. From initial setup to ongoing management and optimisation, our team provides end-to-end support to ensure your campaign delivers the best possible results.

Reach your clients, where they are. We will work with you, to devise a tailored paid advertising strategy inline with your firm’s goals.

Schedule a Free Discovery Call

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Ready to Boost Your PPC?

Let our PPC specialists help you craft a tailored, results-driven advertising strategy. Get in touch today to take your law firm’s digital marketing to the next level!

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