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In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for law firms to stand out. Potential clients turn to search engines and social media the moment they need legal advice, and if a firm isn't...
For years, law firms have often treated SEO and social media as two separate marketing activities. SEO was responsible for attracting people through Google, whereas social media was where firms built relationships, shared updates and stayed visible to existing...
Most law firms post on social media without a real strategy behind it. A partner decides the firm should be on LinkedIn. A team member starts posting tips about employment law. Another person shares firm news on Facebook. Someone occasionally creates an Instagram post...
The uncomfortable truth about many law firm websites Most law firm websites are not designed for the people who actually use them. They're designed for the partners. That might sound harsh, but after reviewing hundreds of legal websites, it's a pattern we see time and...
Many law firms in 2026 are still only posting single images or text updates on LinkedIn and wonder why engagement remains stubbornly low. Meanwhile, a handful of practices are generating thousands of impressions and meaningful conversations using a format many...
LinkedIn is the leading professional social network, offering expansive opportunities to build connections, find business opportunities, hire talented solicitors, promote your law firm's brand, and establish authority within the legal sector. However, if you only use...
When Sarah, a partner at a mid-sized commercial law firm, first considered hiring a marketing agency, she had reservations. "Won't they just take our money and churn out generic content?" she wondered. "Surely an in-house person would understand our firm better?"...
Meta has introduced a new Facebook algorithm update that gives users greater control over the Reels content they see. For law firms, this could be an opportunity to refresh how you approach social media. The update is designed to make feeds feel more relevant and...
Search Engine Optimisation (SEO), the process of getting a website ranked search engine results, has been around since the mid-90s and has evolved significantly over that time. Search engines, Google specifically, have been introducing increasingly more sophisticated...
In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for…
As we step into 2026, the firms winning aren’t those with the biggest AI budgets – they’re the ones using…
In early November 2021, Google announced the roll-out of Performance Max campaigns. Dubbed a “new way to buy Google ads”,…
Any marketer will know that various contributing factors make a Google Ads campaign successful. So how best do you optimise…
Recently I had a client ask me about remarketing and the benefit it has on businesses. “What is this remarketing…
