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Can Law Firms Advertise on ChatGPT? What the Early Advertising Rules Tell Us
Advertising within ChatGPT is one of the more interesting developments in paid digital marketing this year. For law firms, the potential is easy to see. People are already using AI tools to research legal questions, understand unfamiliar terminology and get a clearer...
Instagram updates for 2026: what they mean for your law firm’s social media strategy
Should every law firm be on Instagram? A few years ago, the answer was less clear. LinkedIn had an obvious place in legal marketing because of its professional audience and networking opportunities. Facebook supported local communities, reviews and events. Instagram...
When word-of-mouth isn’t enough: why established firms still need to advertise
In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for law firms to stand out. Potential clients turn to search engines and social media the moment they need legal advice, and if a firm isn't...
What Paddington Teaches About Google’s Trust Signals
He Arrived With Nothing But a Good Reputation Paddington Bear arrived at Paddington Station with a battered suitcase, a marmalade sandwich, and a note: "Please look after this bear." No portfolio. No paid budget. No credentials. A complete stranger still took him home...
Why social media is now part of your law firm’s Google search strategy
For years, law firms have often treated SEO and social media as two separate marketing activities. SEO was responsible for attracting people through Google, whereas social media was where firms built relationships, shared updates and stayed visible to existing...
How to Align Social Media With Business Goals for Law Firms
Most law firms post on social media without a real strategy behind it. A partner decides the firm should be on LinkedIn. A team member starts posting tips about employment law. Another person shares firm news on Facebook. Someone occasionally creates an Instagram post...
Practice Area Pages vs Service Pages: The SEO Mistake Most Law Firm Websites Make
You have a Family Law page. You've written over a thousand words on it. The title tag is optimised. A contact form has been added. And it still doesn't rank. This is one of the most frequently occurring SEO issues we see on law firm websites, and it is not a writing...
Why Most Law Firm Websites Are Designed for Partners, Not Clients
The uncomfortable truth about many law firm websites Most law firm websites are not designed for the people who actually use them. They're designed for the partners. That might sound harsh, but after reviewing hundreds of legal websites, it's a pattern we see time and...
Why LinkedIn Carousels Are One of the Highest-Performing Content Formats for Law Firms (And How to Create Them)
Many law firms in 2026 are still only posting single images or text updates on LinkedIn and wonder why engagement remains stubbornly low. Meanwhile, a handful of practices are generating thousands of impressions and meaningful conversations using a format many...