We have already established the importance of blogging for law firms, and looked at the best ways to structure legal blogs.
However, this now begs the inevitable question: what should law firms write about?
Successful blogging has the potential to educate readers, engage with potential new clients, build trust, promote a firm’s services and generate new business, so deciding what topics to cover should be something you consider carefully.
If you are wondering what makes effective legal blog content, here are a few proven ideas to inspire your next post.
- Answer a frequently asked question.
Most of us turn to Google as our first port of call when we are looking for the answer to a question. If your blog addresses a common query, you will appear in the relevant search results which increases the chances of people reading it.
The more views it gets, the bigger the boost for your SEO, causing that blog, and your website, to move up the rankings.
- Think about the services you want to promote.
If your Family law department is experiencing a bit of a lull, or your Wills team has a new service to promote, tailor your blogs to these legal areas.
Highlighting the services you provide increases visibility and will encourage more people to visit your site.
- Piggyback a current news story.
High-profile legal issues that hit the headlines garner a lot of interest from lawyers, journalists and the public alike.
Writing a blog that coincides with a news story makes you stand out and positions your firm as a thought leader.
An example of this was One Direction star Liam Payne’s death last October (16 October 2024). Dying intestate (without a Will) meant that his £24.3m estate was distributed according to the rules of intestacy, prompting lawyers and solicitors everywhere to emphasise the importance of having a valid Will.
- Consider topical events.
Seasonal events provide an organic opportunity to engage with clients over relevant and timely content. These posts tend to perform well because they match the time-sensitive concerns of your audience.
For example, the summer holidays might cause separated couples to think about agreeing child arrangements with an ex, while April is the start of a new tax year, which prompts many of us to consider effective tax planning strategies.
- Explain relevant legal developments.
Not all new laws are of interest to the masses, however identifying those and blogging about legal developments that will impact your target client base can be extremely effective.
Remember though: a good blog doesn’t just regurgitate the technical detail, rather it explains what’s changed, who is affected, and what people should do next.
- Include profile pieces.
People like to do business with other people. Interviews with staff give a human face to your firm and help to strengthen relationships.
Legal Blogging Service London
At FireTap Legal, our team of legal journalists and social media experts has over 40 years of experience in legal content writing.
We take the time to understand your firm and tailor our legal content services to fit your needs.
We can write blogs on a regular basis, on ad hoc topics, or for targeted campaigns.
For more information about our content writing services for law firms, get in touch with our expert legal writers in London today.
For more information about our legal content writing services click here, or to speak to one of the team, call 020 3911 9715 or email hello@firetap.co.uk.
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