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He Arrived With Nothing But a Good Reputation Paddington Bear arrived at Paddington Station with a battered suitcase, a marmalade sandwich, and a note: "Please look after this bear." No portfolio. No paid budget. No credentials. A complete stranger still took him home...
You have a Family Law page. You've written over a thousand words on it. The title tag is optimised. A contact form has been added. And it still doesn't rank. This is one of the most frequently occurring SEO issues we see on law firm websites, and it is not a writing...
If you are looking for a practical WordPress schema plugin that gives you more control without forcing you into an expensive upgrade path, Firetap Knowledge Panel Schema is well worth considering. Plugin link:...
As we step into 2026, the firms winning aren't those with the biggest AI budgets – they're the ones using technology to become more human, more relevant, and genuinely helpful to their clients. Here are the trends that will actually matter in 2026 for professional...
A UK Law Firm's Guide to Dodgy Backlinks and Protecting Your Brand. The reputation of your firm is highly valued, and most likely has been established over a long period of time. It can be damaged online in a heartbeat, though you may not realise it. This is a danger...
For law firms, content is king. It not only tells potential clients what you do but also showcases your expertise to establish trust. Content should speak to new potential clients by reflecting the firm’s brand, ideals and values. It should also be optimised for...
Keep your hats, people, Google has again rattled the pot with its most recent algorithmic change: the August 2025 spam update. Released around the world on August 26th at 9:00 AM Pacific Time (which is late afternoon in the UK), this update will re-calibrate search...
Legal blogs are one of the most effective ways of raising a law firm’s profile. Regular blogging on relevant topics is a great way of showcasing services, building authority, and gaining trust. However, writing great legal content isn’t enough. To stay visible,...
Google is continually improving in its search engine and its advanced technology. The latest update, which is referred to as MUVERA, is a step on its own. In the case of UK law firms, who tend to attract new customers using complex, urgent, and subtle queries, this is...
In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for…
As we step into 2026, the firms winning aren’t those with the biggest AI budgets – they’re the ones using…
In early November 2021, Google announced the roll-out of Performance Max campaigns. Dubbed a “new way to buy Google ads”,…
Any marketer will know that various contributing factors make a Google Ads campaign successful. So how best do you optimise…
Recently I had a client ask me about remarketing and the benefit it has on businesses. “What is this remarketing…
