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Following the first UK lockdown in March 2020, online shopping surged across the UK and Europe by 129%. Although numbers have since decreased, online shopping has become the 'new normal' for many. Now, as we approach Christmas 2021, why is it that people are still...
Sarah Everard was a 33-year-old marketing executive kidnapped and murdered by a serving London Police officer whilst walking home from a friend's house near Clapham Common in London on 3rd March 2021. We have all heard about Sarah and her tragic story, but why did...
June is Pride month and has been dedicated to celebrating the LBTQ+ community for years. Festivals, carnivals, marches and parades are held to celebrate the community and raise awareness for the community's rights and shed light on the injustices that are still being...
The day where step 4 of the Roadmap to ‘normality’ is fast approaching and the question of how realistic and ambitious this date may seem is June's hot topic. The Government and their scientific advisors continue to disclaim that the dates laid out are a target and...
As the business world slowly begins to get used to this new norm and life after the peak of the Coronavirus, we could not think of a better time to celebrate and reinforce mental health awareness week. According to Medical News Today, mental health refers to ‘the...
In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for…
As we step into 2026, the firms winning aren’t those with the biggest AI budgets – they’re the ones using…
In early November 2021, Google announced the roll-out of Performance Max campaigns. Dubbed a “new way to buy Google ads”,…
Any marketer will know that various contributing factors make a Google Ads campaign successful. So how best do you optimise…
Recently I had a client ask me about remarketing and the benefit it has on businesses. “What is this remarketing…
