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When Sarah, a partner at a mid-sized commercial law firm, first considered hiring a marketing agency, she had reservations. "Won't they just take our money and churn out generic content?" she wondered. "Surely an in-house person would understand our firm better?"...
Meta has introduced a new Facebook algorithm update that gives users greater control over the Reels content they see. For law firms, this could be an opportunity to refresh how you approach social media. The update is designed to make feeds feel more relevant and...
Search Engine Optimisation (SEO), the process of getting a website ranked search engine results, has been around since the mid-90s and has evolved significantly over that time. Search engines, Google specifically, have been introducing increasingly more sophisticated...
Artificial intelligence (AI) promises to be one of the biggest technological breakthroughs of our time, with its impact being felt across a wide range of industries. The legal sector is not immune. AI is busily reshaping the future of legal practice, handling...
For law firms, content is king. It not only tells potential clients what you do but also showcases your expertise to establish trust. Content should speak to new potential clients by reflecting the firm’s brand, ideals and values. It should also be optimised for...
At FireTap Legal, we work with many law firms that share these common elements: specialist knowledge, real results, and trusted reputations. Yet despite this, many feel uncertain when it comes to promoting their services on social media or their website. They often...
Social media can be one of the most powerful tools in your law firm’s marketing strategy if it’s used with consistency and purpose. At FireTap Legal, when we onboard new social media clients, our strategy doesn’t solely focus on “posting regularly” but instead on...
Legal blogs are one of the most effective ways of raising a law firm’s profile. Regular blogging on relevant topics is a great way of showcasing services, building authority, and gaining trust. However, writing great legal content isn’t enough. To stay visible,...
The summer months can be a slow time for the legal sector, with many clients on holiday or spending time with their families, and parliament in recess. A drop-off in client work can present the perfect opportunity for law firms to focus their attention on their...
Advertising within ChatGPT is one of the more interesting developments in paid digital marketing this year. For law firms, the…
In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for…
As we step into 2026, the firms winning aren’t those with the biggest AI budgets – they’re the ones using…
In early November 2021, Google announced the roll-out of Performance Max campaigns. Dubbed a “new way to buy Google ads”,…
Any marketer will know that various contributing factors make a Google Ads campaign successful. So how best do you optimise…
Recently I had a client ask me about remarketing and the benefit it has on businesses. “What is this remarketing…
