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Artificial intelligence (AI) promises to be one of the biggest technological breakthroughs of our time, with its impact being felt across a wide range of industries. The legal sector is not immune. AI is busily reshaping the future of legal practice, handling...
For law firms, content is king. It not only tells potential clients what you do but also showcases your expertise to establish trust. Content should speak to new potential clients by reflecting the firm’s brand, ideals and values. It should also be optimised for...
Legal blogs are one of the most effective ways of raising a law firm’s profile. Regular blogging on relevant topics is a great way of showcasing services, building authority, and gaining trust. However, writing great legal content isn’t enough. To stay visible,...
One of the most effective ways to plan, streamline and scale your content strategy is by building content pillars. This is a core framework that shapes what you post and why. Whether you're a boutique legal firm, a full-service practice or a consultancy, understanding...
The days when law firms could rely on client referrals and word-of-mouth marketing for business generation are long gone. In this technological age, solicitors and lawyers must develop, and maintain, a strong online presence to engage with potential clients and stay...
Legal services need to be marketed in a unique way. Lawyers, solicitors and other legal professionals are governed by regulatory responsibilities and obligations when marketing their services to members of the public and must act with integrity and uphold high...
Following the first UK lockdown in March 2020, online shopping surged across the UK and Europe by 129%. Although numbers have since decreased, online shopping has become the 'new normal' for many. Now, as we approach Christmas 2021, why is it that people are still...
COVID-19 had an incredible and unforeseeable impact on every aspect of life, particularly on businesses, globally. Unfortunately, everybody in the marketing industry knows that when a company is hard-hit financially, their field, traditionally, is the first budget to...
In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for…
As we step into 2026, the firms winning aren’t those with the biggest AI budgets – they’re the ones using…
In early November 2021, Google announced the roll-out of Performance Max campaigns. Dubbed a “new way to buy Google ads”,…
Any marketer will know that various contributing factors make a Google Ads campaign successful. So how best do you optimise…
Recently I had a client ask me about remarketing and the benefit it has on businesses. “What is this remarketing…
