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Yes – that’s right. People still open marketing emails. However, learning how to reach your target audience and avoid being sent to the spam bin is becoming more of a fine art than a protocol. In modern times, inboxes are bursting at the seams with scattergun-approach...
Of the global population, it is estimated that 4.2 billion people are email users. Therefore, you should never underestimate the power of email marketing as a business. Some may believe email marketing is a waste of time because of general daily interactions with...
In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for…
As we step into 2026, the firms winning aren’t those with the biggest AI budgets – they’re the ones using…
In early November 2021, Google announced the roll-out of Performance Max campaigns. Dubbed a “new way to buy Google ads”,…
Any marketer will know that various contributing factors make a Google Ads campaign successful. So how best do you optimise…
Recently I had a client ask me about remarketing and the benefit it has on businesses. “What is this remarketing…
