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Intro Clients today expect more than a long article or a detailed services page when they are choosing a law firm. They want to see the real people behind the advice. They want to hear how you explain complex issues, how you sound, and whether you feel...
You only get one chance at a first impression – and with advertising your business, it is no different. Whether a potential client or customer's first interaction with your business is through your social media profiles, website, or sponsored advertisement, they are...
In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for…
As we step into 2026, the firms winning aren’t those with the biggest AI budgets – they’re the ones using…
In early November 2021, Google announced the roll-out of Performance Max campaigns. Dubbed a “new way to buy Google ads”,…
Any marketer will know that various contributing factors make a Google Ads campaign successful. So how best do you optimise…
Recently I had a client ask me about remarketing and the benefit it has on businesses. “What is this remarketing…
