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The uncomfortable truth about many law firm websites Most law firm websites are not designed for the people who actually use them. They're designed for the partners. That might sound harsh, but after reviewing hundreds of legal websites, it's a pattern we see time and...
When Sarah, a partner at a mid-sized commercial law firm, first considered hiring a marketing agency, she had reservations. "Won't they just take our money and churn out generic content?" she wondered. "Surely an in-house person would understand our firm better?"...
As we step into 2026, the firms winning aren't those with the biggest AI budgets – they're the ones using technology to become more human, more relevant, and genuinely helpful to their clients. Here are the trends that will actually matter in 2026 for professional...
In today's highly competitive legal market, a strong brand is no longer optional—it's essential.Whether you're a boutique practice or a multi-location firm, your brand strategy is the foundation that builds trust, attracts clients, and drives sustainable growth. At...
Contrary to popular belief, an online presence isn't just if you have a website or if you post on social media; it considers the actions you take, the content you produce, where you rank on search engines and how other people interact with you online, what they say...
Business development is always about connecting with people that engage with you in a mutually beneficial business relationship. It’s about growth and not hard sales. To be successful in business development you must have determination but also a lot of patience....
In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for…
As we step into 2026, the firms winning aren’t those with the biggest AI budgets – they’re the ones using…
In early November 2021, Google announced the roll-out of Performance Max campaigns. Dubbed a “new way to buy Google ads”,…
Any marketer will know that various contributing factors make a Google Ads campaign successful. So how best do you optimise…
Recently I had a client ask me about remarketing and the benefit it has on businesses. “What is this remarketing…
