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Intro Clients today expect more than a long article or a detailed services page when they are choosing a law firm. They want to see the real people behind the advice. They want to hear how you explain complex issues, how you sound, and whether you feel...
Artificial intelligence (AI) promises to be one of the biggest technological breakthroughs of our time, with its impact being felt across a wide range of industries. The legal sector is not immune. AI is busily reshaping the future of legal practice, handling...
Legal blogs are one of the most effective ways of raising a law firm’s profile. Regular blogging on relevant topics is a great way of showcasing services, building authority, and gaining trust. However, writing great legal content isn’t enough. To stay visible,...
The summer months can be a slow time for the legal sector, with many clients on holiday or spending time with their families, and parliament in recess. A drop-off in client work can present the perfect opportunity for law firms to focus their attention on their...
We have already established the importance of blogging for law firms, and looked at the best ways to structure legal blogs. However, this now begs the inevitable question: what should law firms write about? Successful blogging has the potential to educate...
The days when law firms could rely on client referrals and word-of-mouth marketing for business generation are long gone. In this technological age, solicitors and lawyers must develop, and maintain, a strong online presence to engage with potential clients and stay...
Legal services need to be marketed in a unique way. Lawyers, solicitors and other legal professionals are governed by regulatory responsibilities and obligations when marketing their services to members of the public and must act with integrity and uphold high...
Isn’t that ironic – a blog about blogs! Although you may already know how vital the process of blogging is to your marketing and SEO efforts, simply writing a blog with no strategic plan of action can detract from the very reason you decided to write a blog in the...
Blogging for law firms We are all aware that establishing a strong web presence to engage and communicate with customers is becoming part and parcel of any successful business. One of the most effective ways a law firm can build brand awareness, especially when...
In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for…
As we step into 2026, the firms winning aren’t those with the biggest AI budgets – they’re the ones using…
In early November 2021, Google announced the roll-out of Performance Max campaigns. Dubbed a “new way to buy Google ads”,…
Any marketer will know that various contributing factors make a Google Ads campaign successful. So how best do you optimise…
Recently I had a client ask me about remarketing and the benefit it has on businesses. “What is this remarketing…
