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Advertising within ChatGPT is one of the more interesting developments in paid digital marketing this year. For law firms, the potential is easy to see. People are already using AI tools to research legal questions, understand unfamiliar terminology and get a clearer...
The uncomfortable truth about many law firm websites Most law firm websites are not designed for the people who actually use them. They're designed for the partners. That might sound harsh, but after reviewing hundreds of legal websites, it's a pattern we see time and...
Intro Clients today expect more than a long article or a detailed services page when they are choosing a law firm. They want to see the real people behind the advice. They want to hear how you explain complex issues, how you sound, and whether you feel...