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In an increasingly competitive legal market, simply having a website and relying on word-of-mouth referrals is no longer enough for law firms to stand out. Potential clients turn to search engines and social media the moment they need legal advice, and if a firm isn't...
This may sound obvious, but digital marketing differs from traditional or old-school marketing because it is done digitally… I know – shock! Therefore, when speaking about the fundamentals of digital marketing, some of the top points we speak about are concepts that...
Contrary to popular belief, an online presence isn't just if you have a website or if you post on social media; it considers the actions you take, the content you produce, where you rank on search engines and how other people interact with you online, what they say...